Every consultation is a marketing dollar that already cleared your account. You paid to acquire that lead, the front desk paid attention to book it, and a licensed provider is about to spend a chair hour on it. When it doesn't convert, you didn't "lose a maybe" — you spent real money and real time to produce nothing, and you'll do it again tomorrow unless the consult itself gets fixed.
Here's what twenty years of watching consults convert and fail will teach you: most of them aren't lost on price. They're lost because the patient walked out with a vague idea instead of a treatment plan, having been answered rather than led. Price becomes the excuse because "I need to think about it" is more polite than "I never understood what you were recommending or why."