Most medspa owners spend marketing dollars on channels that feel right but don't move the needle on revenue. The highest-converting channels for independent medspas are Google Local Services Ads (LSA), organic Google search, direct referral programs, and email retention campaigns—not paid social or broad-reach brand awareness. The difference lies in intent-driven acquisition (people actively searching for injectables or laser treatments in your zip code) versus impression-based spend, and in the lifetime value of a retained patient versus a one-off acquisition.
Business & M&A
How to Market a Medspa: High-Converting Channels and Real Unit Economics
The channels that drive patient acquisition, retention, and referral for independent medspas—with the metrics that matter to your P&L.
