Patients ask about "IPL" and "BBL" as if they're choosing between two competing treatments, often using the terms interchangeably without realizing they're related. The clarification is simple and useful: BBL is a specific branded platform within the broader category of intense pulsed light. For an owner, the practical takeaways are about device capability and the marketing value of brand recognition — and the fact that patients conflate the terms is itself something your marketing can use.
This is general education for owners, not medical advice.