Seasoned Expat Trying to be the cheapest, the most premium, and everything to everyone means being nothing in particular. Deliberate positioning is what lets a practice win a defined segment.
The most common strategic mistake a med spa makes is trying to compete on everything at once — to be the cheapest and the most premium and the most convenient and everything to everyone. The result is being nothing in particular: competing weakly on every front and owning no segment. Deliberate positioning — choosing what you are — is what lets a practice actually win.
This is general education for owners, not professional advice.
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