There's a free competitive-intelligence tool sitting in plain sight that most med spa owners don't know exists: the Meta Ad Library, a public, searchable archive of the ads businesses are currently running across Meta's platforms. Your competitors' marketing strategy — their offers, their positioning, their creative, what they're pushing this month — isn't a secret you have to infer. It's published, searchable, and free, and the only edge it provides goes to the owners who actually look. While your competitors are guessing at each other's strategies, you can simply read theirs.
Marketing
Using the Meta Ad Library to See Exactly What Your Competitors Are Promoting
Your competitors' active ads are public, free, and sitting in a searchable library most owners don't know exists. Reading them tells you their offers, their positioning, and their strategy without spending a dollar.
