Most med spas are underpriced, and most owners know it, and most of them are too frightened of losing patients to do anything about it. That fear is expensive, because price is the most powerful and least-used lever on the whole P&L. A disciplined 10–15% increase, framed and sequenced correctly, improves your margin faster and more cheaply than any number of new patients — and the patient loss owners dread is consistently smaller than they imagine. The pricing power audit is the exercise of finding the room you almost certainly have, and the nerve to use it.
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The Pricing Power Audit: How to Raise Prices 10–15% and Keep Your Patients
Most med spas are underpriced and terrified to fix it. A disciplined increase, framed and sequenced correctly, raises margin far faster than new patients ever could — and you lose fewer people than you fear.
