A medspa valuation is not a guess—it's a function of EBITDA and the multiple a buyer will pay for it. That multiple depends on size, growth trajectory, recurring revenue, provider retention, and market conditions. Understanding the framework now, before you talk to an advisor or receive an offer, is the difference between leaving money on the table and negotiating from strength. This page walks you through how buyers think about your practice and what actually moves the needle on valuation.