Compelling before/after images are among the most persuasive marketing a med spa has — nothing converts a hesitant patient like seeing a real result. But that persuasive power depends entirely on the images being consistent and high quality. A great result photographed badly looks mediocre, and sloppy, inconsistent photos undersell genuine results. Quality photography is a business asset; careless photography squanders one.
This is general education for owners, not professional advice. Before/after images require proper consent and compliant framing.